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Lionbridge report praises multilingual support and localized websites

20 February 2013, Geneva.  The MSC Cruises website was recently named the best global website in the cruise line category of the Lionbridge report, “The Best Global Websites For Travel and Hospitality 2013.”
In the web globalization and mobile section, the report describes MSC as a language leader, pointing to the company’s support for 14 languages and to its recently localized Chinese website.

MSC Cruises in fact currently hosts a total of 17 different language websites: English (with different adaptations for UK, US, Australian and South African sites), German (with different adaptations for German, Austrian and Swiss sites), French (with different adaptations for French, Swiss, Belgian and Lebanese sites), Italian, Spanish (with different adaptations for Spain, Argentina, Mexico), Portuguese, Brazilian Portuguese, Dutch, Flemish, Swedish, Norwegian, Danish, Croatian, Hebrew, Japanese, traditional Chinese and simplified Chinese.

Lionbridge also points out that MSC doesn’t just lead in languages, but that the company relies on a global template that is consistent across the many localized websites and has gone one step further than companies who simply use country codes for their country-specific websites by localizing its name for certain markets.

Last year more than 180 different nationalities sailed with MSC Cruises,” said Luca Catzola, MSC Cruises Chief Marketing Officer. “This multilingual audience is a huge challenge both on board and ashore, but MSC’s Mediterranean way of life means that catering for a broad range of nationalities is one our strengths. From the very first click on our website, we want to make sure that each and every guest receives the same Mediterranean welcome and the same level of service, before setting off on their cruise with the confidence that they will receive warm and personal service from our multilingual staff.”

Lionbridge is a US based company that provides translation, localization, internationalization, interpretation, content development, software development, and software testing services. The company, founded in 1996, has operations in over 26 countries including Finland, Ireland, France, India, Poland, Japan, People's Republic of China, and Brazil. Lionbridge has a network of over 90,000 skilled workers in 102 countries and across 4,600 cities and has been named to the "Global 100," a list of the world's best outsourcing firms by the International Association of Outsourcing Professionals.

About MSC Cruises

MSC Cruises is the market leading cruise company in the Mediterranean , South Africa and Brazil and operates across the globe. MSC Cruises sails throughout the year in the Mediterranean and offers a wide range of seasonal itineraries in Northern Europe , the Atlantic Ocean , the Caribbean , the French Antilles , South America , South and West Africa and The Arabian Peninsula. Its modern fleet comprises eleven ships: Fantasia-class MSC Divina , MSC Splendida and MSC Fantasia ; Musica-class MSC Magnifica , MSC Poesia , MSC Orchestra , and MSC Musica ; Lirica-class MSC Sinfonia , MSC Armonia , MSC Opera and MSC Lirica . In 2013 the fleet will once again increase in size with the addition of MSC Preziosa , who will be christened in March. MSC Cruises is the only company in the world to receive the "6 Golden Pearls" award from the Bureau Veritas in recognition of its high level of quality management and environmental responsibility. MSC has also achieved ISO 9001 and ISO 22000 certification for the quality and food safety of all aspects of its catering, both on shore and on board. MSC Cruises believes that global leadership brings increased responsibility towards the physical and human environments in which it operates. As such, a long term partnership with UNICEF was undertaken in 2009 to fund a community project aimed at providing disadvantaged children in Brazil with a quality education. To date, MSC Cruises has raised over two million euros for the initiative.


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